What to look for in a Phoenix Seo Company
Having an online presence is a important milestone for your e-venture. With this out of the way, the next step is to popularize your website so that it is visible to maximum target audience. This is the job of an expert Phoenix Search Engine Optimization (SEO) marketing company. Before hiring such company, though, you need to assess certain critical considerations in order to ensure that your preferred Phoenix SEO company fulfills your objectives without straining your finances.
1. If it seems too good to be true, it probably is: Many Phoenix SEO companies are in the habit of going over the top when claiming the results they can achieve. For instance, they may guarantee No. 1 Search Engine rank. A genuine SEO Company will, at best, guarantee a top-10 ranking. Similarly, there are other outrageous claims, like 100% increase in the Click-Through Rate (CTR). It’s not that these results can’t be achieved, but there can’t be any guarantee about such dramatic improvements. If you see such a result, most likely, the SEO Company has adopted some Black Hat methods. Such results are transient and do not serve the long term purposes of any business. Rather, you run the risk of your website being banned from leading search engines, like Google, Yahoo, MSN, etc.
2. Price Should be a factor, but not the decisive one: In the wake of recovering global economy, most companies have tightened their financial screws. Where fiscal prudence is desirable, the quality of certain crucial business decisions should not be compromised. One of the features a good Phoenix SEO company is that it should not be over-expensive, i.e., you don’t have to stretch your budget too much. At the same time, there should be no compromise on the quality of work. Your Phoenix SEO Company should be able to offer you multiple payment options so that you may choose the one that fits into your budgetary allocations. When Seo is done right it will free up other useless marketing dollars that bring little to no return. Making Seo more affordable and a better fit for you budget needs.
3. No substitute for experience and expertise: No SEO expert is a born genius. He needs to work persistently to achieve the level of expertise required to achieve the desired results for your website. That’s why we have hired some of the best Seo experts in the business. Every expert we hire has a minimum of 6 years of experience. The experience is a vital part to our success and strive to provide the best services on the market.
4. Only White Hat, please: Ultra-quick and unbelievable results are possible only when your SEO marketing consultant resorts to certain techniques that are not approved by the Search Engine creators (a.k.a. Black Hat techniques). If detected, your website may be banned from indexing by the Search Engines. You need to double-check on the claims made by the Phoenix SEO company regarding use of White Hat techniques. Ideally, you should know this first before entrusting the SEO company with your website SEO requirements.
5. Know what you are buying: If you have zeroed in on your SEO company, make sure to get everything in writing from them – the services they will provide, the results they are promising, the promised time line for achieving the results, mode of payment, milestones, etc. Usually, all these vital bases are covered in a good SEO services contract. If your Phoenix SEO company is not offering a contract (which is a rarity), you can hire an inexpensive freelancer to draft a legally sound SEO services contract, which will be signed by the SEO company.
6. Long term Commitment: The desired results of SEO take time to achieve – between 4-8 months. Thus, before embarking on the SEO route, you must remember that you are about to enter into a long-term relationship with the SEO company. And since it’s going to take a few months’ time, you must be absolutely comfortable with the Phoenix SEO company you are dealing with. So, you should talk to the concerned official of the SEO company as many times as you want until you are completely satisfied and comfortable with them.
7. Educate Yourself: Although SEO is a specialized task, you can always educate yourself about its basic aspects. The internet is full of information about various SEO techniques. Without going into the specifics, you can get yourself acquainted with these techniques and concepts. It will surely help you in understanding and appreciating the task you are about to entrust to an Phoenix SEO company. Moreover, you will learn about the latest trends in the industry, which you can cross-check with your SEO company. On a lighter side, it will also keep the SEO company on their toes once they know that they are dealing with someone who understands at least the basics of Phoenix SEO Services.